Building a differentiated and differentiating business model is critical to the success of the company, to:
- Produce an attractive, desirable and unique value proposition compared to the competition, i.e. make it differentiating
- Differentiate to:
- Gain and keep customers' trust, develop an unparalleled customer experience
- Execute key activities with operational excellence, with key resources and partners
- Optimize cost and revenue models to drive financial profitability superior to competitors
